Inhale, Exhale, Email

Confused on what to write…

Terrified to hit send, worried I’ll annoy someone…

And discouraged over the actual results – low opens, low clicks, NO sales. Womp womp.

Now?

I LOVE email marketing!

I get constant evidence (replies, testimonials, and yes, SALES) showing me my strategies are working…

In fact, roughly 50% of my coaching and course revenue come through my PASSIVE email system.

Just ONE part of my email system earned me

$15,600 in 4 WEEKS!

Another earned me approx

96k in 9 months!

AND they help me sell $1-7k programs and packages WITHOUT sales calls.

You also learned exactly how to decipher your client’s email load tolerance so you knew how much to send them, how to get into their brains with content that would move them forward, how to use actual data to tell you what to do to improve conversions…

And you put it all together in a “set it and (nearly) forget it” system that works around the clock for you.

Now you get open rates of 40-50% (EVEN as your list grows into the 4 and 5 digit range), replies thanking you for your regular emails, emails being forwarded to new potential clients…

This module is all about one of the most important (and most overlooked) small biz skills: copywriting. And yes, you CAN learn this. It just takes the right training (that’s my job) and some practice (that’s your job). By the end of this module, you will:

Know the 5 purposes your emails should accomplish if you want more sales, and how to accomplish them
Be writing subject lines that stand out and make people want to open
Stop sounding like a newsletter and start sounding like a friend they LOVE to hear from
Get seen by more readers, avoid the spam or promo folder (i.e. where great emails go to die), and ensure your “list hygiene” stays squeaky clean
Learn real copywriting skills to write emails that lead to sales. Period.

This is a module you’ll come back to again and again as you master this skill, taking something new away each time you do, and making people say "wow, you write such good stuff."

This is where we start figuring out your very own email machine. No cookie cutters here. You’ll be creating only what YOU need. In these mapping lessons, you’ll:

Understand the *10* automations that lead to sales and which are right for YOUR biz
Create your own Email Map that takes your new subscribers on a journey from ‘stranger’ to ‘client/customer’ in as little as 3 days
Know how to nurture “slow burn” subscribers who need time to warm up or be ready, without losing their interest
And understand where, when, and how your newsletter fits into your map (if you even need it!)

Think of this as your planning module - you’ll mostly just listen in, put your thinking cap on, and then use the new insights (and my guidance) to create your Email Map, so you’re ready for Module 4...where the magic happens.

Now we put your Email Map plan into action! You’ll cherry pick these lessons based on the Email Map you created in the last module to get your system built out quickly, including:

“List Hygiene”: If your list is full of inactive subscribers, your deliverability gets hurt. These automations keep you “squeaky clean” – on autopilot.
“Win Them Over”: What to send to ALL new subscribers to make them die-hard fans and lifetime clients/customers.
“Lead Them”: What to send AFTER they grab your lead magnet to ensure they ALSO grab your offer.
“Just The Next Step”: A 6+ week series that helps them take the one crucial step you know they need to take (i.e. book a call, watch a webinar, make a intro purchase, etc).
Pre- and Post-Event or Webinar Series: Whether live or online, you’ll know what to send (and how often) to increase your show-up rates and turn attendees into buyers after they’ve “slept on it” but before they talk themselves out of it.
“Ready, Set, (Auto) Launch”: Need to do some live launches but tired of re-inventing the wheel? This automation will solve that for you!
“Set It and (Nearly) Forget It”: Tired of live launches but need more sales? This evergreen sales series will be your bread and butter!
“You Forgot Something”: Increase ALL your other sales funnels by 5% or more by learning how to grab people sitting (very uncomfortably) on the fence.
”The Welcome”: Just because they’ve bought from you, doesn’t mean you disappear. This series welcomes a new buyer, and nurtures them to become a repeat buyer.

And don’t forget: you get every automation, swipe file, cheat sheet, email copy example, and template possible to help you build these quickly (AND with training on how to make it your own, so you DON’T end up with a bunch of emails that sound like everyone else ).

Reviving The Dead (List)
Get the exact automation template and email copy to use if your list has been sitting idle for a while. This bonus will help re-engage the right people…WITHOUT getting you marked as spam.

(Value: $97)
The MTO Email Challenge
Need a nudge to get you over the hump? Immerse yourself in your newly learned copywriting skills and get really good, really fast with this ‘MTO’ challenge.

(Value: $47)
How To Get Paid For Unsubscribes
Yup, that’s right. You could start getting PAID for the people who unsubscribe from your list with this one clever method.

(Value: $197)
Know Your Numbers
Data gives direction by saying “Low numbers there? Fix this here!”, and I’ll show you how to interpret your email stats to improve opens and clicks, and increase your bottom line.

(Value: $247)
How to Use AI (Without Sounding Like It)
AI is here and it’s great… BUT it’s only as great as the person using it. AI can only amplify our skills (or lack thereof). So instead of fumbling, use my prompts and methods to get great copy without sounding like a robot.

(Value: $47)
Steal My Canned Email Responses
Sending great emails means getting more responses, and that can take a lot of time from you or your team. But not with my canned responses, including responses that: 1) protect your time from “brain pickers”, 2) gracefully turn down offers, invites, etc, 3) ask for permission to use their reply as a testimonial, 4) handle upset customers without feeling drained, 5) handle or even REVERSE refund requests, and more!

(Value: $47)

Get real, nitty-gritty, step-by-step KNOWLEDGE – with practical how to’s and full walkthroughs – to create an email machine that works (i.e. makes sales)

Build connection, community, and that elusive “know, like, and trust” with your email subscribers

Steal every automation template, email example, swipe file, and cheat sheet I have to build it out quicker and easier All so you can…

Get more opens from your ideal audience

Get more click-thrus on your links

Get more sales - on autopilot

And finally be able to breathe easy when it comes to your emails…

But WITHOUT…

Annoying people

Landing in spam

Spending hours on end

Reinventing the wheel

Wasting time on courses that don’t give you the nitty-gritty (or worse, turn you into a cookie cutter)

Sacrificing your bottom line (i.e. actual sales)

Again, this program includes the EXACT automations I used to:

Generate $15,600 in 4 WEEKS (less than 100 people went through it btw)…
Earn 96k in 9 months from another (with about 800 people going through it!)
Sell $1-7k packages without sales calls
Plus more!

And you’ll learn things like:

All the best copywriting skills to make sales WITHOUT being spammy
How to create that Know, Like, and Trust and turn new subscribers into raving fans
What to send, how often to send it, and when NOT to send, so you don’t burn your subscribers out
And you’ll learn how to get paid for unsubscribes, revive a dead list (without getting marked as spam) and more

And no, it doesn't matter if your list is under 100…or 10k and growing.

Inhale, Exhale, Email will show you how to create an email machine and plug your current peeps in to the right spot easily so you can start generating sales on autopilot ASAP.

Again, since it’s a brand new course, you get to take advantage of my beta launch!

Buy this later and pay $597.

Or…

Do I need a big list for this to work?
Nope! These strategies have worked with under 100 subscribers, as well as 1000s. But obvi the more QUALIFIED subscribers you have on your list, the better your results will be. IF you need help growing your list, be sure to add-on the "Browsers > Buyers: How To Create Lead Magnets That Lead To Actual Sales" course to build a list full of people who actually want to buy from you!
Do I have to have a certain email list provider?
The only requirement is that your list provider allows for robust email automations (like ActiveCampaign, ConvertKit, etc). I'll provide my best recommendations if you need a good service (as well as which to avoid), but these strategies should work with most providers!
What types of businesses will this work for?
What makes me different than most coaches, is I DO NOT tell you how to build a business like ME. I teach you how to build YOUR business. I have specifically taught the lessons in the course to show how to customize your own email marketing plan based on your niche, industry, audience, style, voice, needs, and offers. So if you have a service- or product-based business, online or offline, (or even if you have more than one biz!) and your business plan includes email marketing, this course will help you use email to increase your sales on autopilot.
Do you provide swipe copy?
Where swipe copy can be utilized, I've MOST DEF included it. But sometimes your copy needs to be 100% unique to you. When that's the case, I've included templates, inspo and most importantly training on how to write great copy that is NOT cookie-cutter so it appeals to your ideal audience.
Will this help me come up with content ideas?
Yes! Not only will I provide you with ideas, I'll also show you how to come up with your own, or use your audience for ideas.
Is this gonna turn me into a spammer?
Hellz no! This IS going to help you overcome that fear though. I'll help you feel good about the emails you're about to send. And then I'll teach you how to write emails that your ideal audience LOOKS FORWARD to, eagerly devour, and actually thank you for.
What payment methods do you take?
The checkout cart above will customize it's options based on what's available in your region. Choose the one that's right for you!
Do you offer a payment plan?
Yes! The checkout cart should customize the payment options based on your region, and will usually include options such as Klarna, Affirm, and more. Alternatively, you can put the payment on your own credit card to pay off over time.
If I buy now, can I start it later?
Absolutely! You'll have LIFETIME access to the content AND any updates I make to it. You can jump in when you're ready and move at your own pace through the content.

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